How do I build the perfectly optimized page?
This is a challenging question for many in the
SEO and web marketing fields. There are hundreds of "best practices" lists for where to place keywords and how to do "on-page optimization," but as search engines have evolved and as other sources of
traffic — social networks, referring links, email, blogs, etc. — have become more important and interconnected, the very nature of what's "optimal" is up for debate.
My perspective is certainly not gospel, but it's informed by years of experience, testing, failure, and learning alongside a lot of metrics.. I don't think there's one absolute
right way to optimize a page, but I do think I can share a lot about the architecture of how to target content and increase the likelihood that it will:
- A) Have the best opportunity to rank highly in Google and
- B) Earn traffic from social networks like Twitter, Facebook, LinkedIn,
Pinterest, Google+, etc.
- C) Be worthy of links and shares from across the
- D) Build your brand's perception, trust, and potential to convert